I have a great interest in two fields of study in design. One is inclusive design that impacts to everyone, not only for the impaired. The other one is a convergence of existing technology and the useful and beautiful things. 

I have 10 years experience of graphic design, brand identity, interaction design, user experience design and service design. 

I am originally South korean and studied in Seoul for communication design and in Denmark, Copenhagen at Copenhagen Institute of Interaction Design(CIID) for Interaction design & Service design. 

I am a award-winning designer from IXDA award in Empowering, 2013, the project of Sonivivi a mobile game for the visually impared, I still work this project when I have spare time. 

Previously, I was honored of winning Korea Identity Design Award, 2008 but I was tired of making only ‘looking good’ in design. In the meantime, I was selected as one of promising designer in Korea, 2009 and I was sent to Turin, Italy to join workshop of Interaction design. That was my start thiking of 'USER FIRST'. I was fortunate working with a great team globally like Cisco Systems as a Senior UX Designer, Native Design as Visual Interaction Designer. 

Currently, I am working at IBM iX to develop Buisness + Design as a Design Manager & User Experience Lead.  

UX Design

Critical thinking with an open mind. Sketching User Experience for the core elements of design thinking. Anticipating to pretend the meaningful future is now and considering the results with strong design skills.

Design research & UX strategy

Adding value to the management process with the ability to build frameworks based on in depth user experience research.

Design Thinking & Service Design

Leading how to enjoy challenges systematically, collaboratively and efficiently by using Design Thinking methodologies and Service design.

Interaction Design

Creating interfaces with logical and thought out behaviors and actions. Prototyping with digital tools or anything  I can draw to commuinicate in a multidisciplinary team. Converging with technology and human behaviour. 

Design Manager, UX Lead at IBM iX, London, January 2016 - Present

As a UX lead, Bringing new idea to exploit the capabilities technologies.Leading UX team and working with cross-disciplinary teams. Ensuring all seamless design workflows for  the best experience to delivery business goals and user needs in parallel.Leading the team in local or off-shore with close communication and collaboration under Agile process. IBM Watson(Machine learning) concept design, Complicated design & technology solution for Vodafone, Design language for Deutsche bank, Customer experience for Lloyds bank etc.

As a design manager, team building, team structuring.Mentoring designers, leading Design thinking workshop for both IBM employee and clients.Coffee and cookies with people. Caring and empathizing them for human being. 

UX Lead at CISCO SYSTEMS,  UKNovember 2013 - December 2015

Design owner and strategic partner with the technology and product teams.UX lead for in-meeting experience for TelePresence, working alongside the UX team, engineers, product owners from all over the world.Won over a difficult stakeholders by service design and bringing UX vision.Integrated enterprise Video conferencing UX solution, which is intended for multiple platforms. 

Interaction designer, Native Design, LondonAugust 2012 - November 2013

Approach the best possible future experience based on the leading technology. As a vsual interaction designer, UX designer I worked with cross-disciplinary team for few Clients from graphic designs to prototyping, information architecture.HP for few projects including HP Sprout disruptive technology to boost workstation experience and it's been successfully launched into the market, Smart home digital experience for Bang& Olufsen throughout customer experience and Home entertainment experience for Pernod Recard.

Senior visual designer All comunication design, SeoulSeptember 2006 - January 2010

Lead the brand design team and achieved a few successful projects with awardsBrand Identity, corporate identity, package design, design applications, editorial design and brand strategy to win the intensive brand market in South Korea. Brand experience design for the best national service companies, SK Telecom, KT, Samsung Electronics, and collaboration with American Identity company, Landor. 

Copenhagen Institute of Interaction Design, Denmark

MA, Interaction design & Service design

Konkuk University, Seoul, South Korea

BA, Multimedia design & Communication design

Interaction Design Award(IxDA)

Finalist in Empowering: SONIVIVI, an assistive app for the visually impaired. 

2011 iF Design Award, Design Packaging

YEBON, Korea traditional tea branding and packaging design

Korea Design Award

Grand prize in Identity design categoryMINISTRY OF SCIENCE, EDUCATION AND TECHNOLOGY design identity, design strategy