Lighting installation with the Copenhagen districts.

CityScape is a collection of three collages that depict the most characteristic parts of Copenhagen
that almost appear as separate cities within the city.

Republikken is also a city in the city and the people working there even call themselves inhabitants of Republikken.
With the opening of the new wing in Republikken it has been brought out of the backyard and out in the city and these collages take a small representation of the cities in the city all the way into Republikken.
The brief for the project was pretty open the only “instructions” the designers got was that “it would be great with some WOW” and
“it needs to be done in two weeks” so in order to spark the creativity the designers themselves put up some constraints like keeping the budget to a minimum, it should link the city and Republikken, there should be different layers to explore and it should be ambient light.
The budget constraint made paper and attractive choice of material and expressing the concept through print and geometry's was and interesting challenge

2187 pictures of Nørrebro, Vesterbro and Østerbro´s characteristics and atmospheres were taken.
The pictures come together as a graphical landscape mosaic that represents the feel they have to them.
The urban landscape of Copenhagen is flat and homogeneous so this more tangible side to it is shown in the chosen geometric that are all the same.

PROCESS:

PROTOTYPING:

*CityScape in the Republikken's new premises, which represents the Copenhagen city districts. The plant was designed by Daim Yoon and Mette Lyckegaard.
The designers received help from a fellow Interaction Designer, Programmer and dear friend to work on the code for the project. Thanks Marcin Ignac.

This poster displays the different values (colours, brightness, contour etc) of a range of faces.
By displaying this raw data in a picture that characterises and illuminates otherwise hidden features,

it generates an emergent logo that can be used as a personal brand identity.

The outcome can be unexpected as well as revealing.

HOW IT WORKS:

By stepping in front of the camera, using camera tracking, the code records the values of faces. This layer of data developes a specific pattern, but the outcome can be varied generatively, by selecting values of code.

From these patterns, I intended to design personal brand identities for each of my classmates/faculty, and combined with their names in many experiments.
In general, the brand identity process is very fixed and clear. In this sense, this approach provides a new and different angle to design brand identity.

"Hangeul"(characteristic letters of Korea)
is the most educational and scientific writing system.

Ministry of Education, Science and Technology is an organization which is combined Ministry of Education, Science and Technology and which develops human resources for Korea. This logo whose motivation is ‘ㄱ’ (Giyeok) contributed to promote the creativeness of Hangeul and this shape of logo founded free and inventive vision of Ministry of Education, Science and Technology with various patterns. Even it was used in the mass media and promoted the new and creative images of the business of science and education in Korea.

Hangeul is characteristic letters of Korea,

which was invented as a name of Hunminjeongeum in 1443 by King Sejong who was the 4th king of Joseong Dynasty. It was proclaimed in 1446 with a new name, ‘Hangeul’ which originated from Korean letter ‘한’[han] which symbolize ‘one’, ‘huge’, ‘honesty’. ‘Hangeul’ means that the letters which is the best one.

They chose ‘Hangeul’ as the new name because King Seojong hoped that ‘Hangeul’ would be the best among huge amount of letters and be the one which most public use and lastly, bev the correct one among many letters. King Seojon felt pity on the people who are not educated properly and made Hangeul for them.

‘교육(Education)’, ‘과학(Science)’, ‘기술(Technology)’ have a common point that they start with Korean letter ‘ㄱ’.
Three’ㄱ’ which gradually become bigger have significant implication like ‘ Education for future, Science and Technology toward future’.

Hangul, Korean alphabet

Iconography

Application System

Typography

* The first prize in 2008 Korea Design Award (Identity)

* This project has been designed by Daim Yoon in collaboration with All communication design(2008).
My role was mainly conceptualisation of the idea and application design,the main logo design and strategy of band marketing
( I got consultant from the team of marketing) ,visualisation of presentation also making a structure and editing book design of the guide book for client.
Also I worked design application such as a billboard signage and stationary or interior design also whole stationary or product design as a identity designer.

The harmony through ‘Taegeuk’

Logo expressed well that Korean flag originates from a principal of the cosmic dual forces and shows it as a center of high-technology and a connecter between machines and high tech industries, human beings and technologies, eastern and western countries by strong energy.

CONTEXT:

The biggest industrial exhibition ‘HANNOVER MESSE 2009’
which has 62 years of history was held in Korea as our partner country followed by Japan in 2008, Turkey in 2007, India 2006, Russia 2005.
Every year, the host of the exhibition assigns one country as partner country and the assigned country was invited by Germany government.
They held “Business Summit” for both countries and introduced their industrial markets and promoted their culture.
Korea showed “MAKE IT WORK” as its slogan presenting 13 categories including renewable energy, Robots, Micro technology and displayed machines for Wind energy, Intelligent Robots and Nanochip for biosensors.

CONCEPT:

I think the one which shows the cultural and social characters of one country is a good design and if it can reflect the future events, the design will be the best and unforgettable one.

This project was a result from long endeavors and this logo originated from the principles of Yin and Yang which we can see on Korean flag. The principles of Yin and Yang is the harmony of (-), (+) and Western countries, Eastern countries. This logo simplified the moment of the harmony through ‘Taegeuk’. In other words, it is the starting point which all nature in the universe begins.

It illustrated permanent truth of Mother Nature which says that all things in the world were born and grew and developed.
Red means upside, nobility, left and Green means downside, hope, right.
Also the principle of ‘Taegeuk’ is that all nature follows the rules and never disturbs each other.
These show Korean people’s characters which love nature and the balance of Yin and Yang shows Korean people’s basic conception of equality. In the shape of ‘Taegeuk’, the curved line which is the combination of red and blue means permanence that can be translated as the endless growth of Korea.
As Harmony of Yin and Yang, the West and the East, Sun and Sea (Sky) are connected through strong Energy, Machinery Industry and Human, Nature and Human, Human and Human also maintain harmony through high technology of ‘HANNOVER MESSE 2009’.
The image and meaning of ‘Taegeuk’ represent our pride and development as a center of international Machinery Industries and the strong connection of Korea with all over the world. Energetic lines working in coordination which are complicated between Yin and Yang were designed to show that we should come true the development in science and machinery industries all together.
And on online or on the moving image, this logo rotates through 360 degrees to symbolize that all worlds coexist and machines and Industries harmonize each other.
Moving logo implied the unlimited machinery industries’ future and the creative and flexible image of ‘HANNOVER MESSE 2009’.

* This project has been designed by Daim Yoon in collaboration with All communication design(2009).My role was mainly conceptualisation of the idea and application design,the main logo design,visualisation of presentation also making a structure and editing book design of the guide book for client.
Also I worked design application such as a billboard signage and stationary or interior design also whole stationary or product design as a identity designer.